LIMPEO · MAGIIC SAS
LIMPEO is a brand of MAGIIC SAS, a French company that designs, manufactures and distributes electromagnetic anti-limescale devices. A small team, a product made in France, and one commitment: treating limescale without salt or chemicals.
Manufacturing
Designed & assembled in France
Headquarters
Le Coudray (28), near Chartres
Company
MAGIIC SAS
Warranty
10 years, handled by the manufacturer
Support
Reply within 24 working hours, in 5 languages
Registration
SIREN 444 401 467 — Chartres Trade Register
MAGIIC SAS did not start from a marketing idea but from a field observation: more than 60% of French households receive hard water, and limescale quietly attacks pipes, water heaters, washing-machine elements and taps. The usual answers — salt softeners, chemical descalers, replacing equipment early — all come with a trade-off: a consumable to buy again, maintenance you must not forget, or a discharge into the environment.
The LIMPEO brand grew out of that constraint. The device fits around the existing pipe, with no water shut-off and no plumbing changes, and acts on calcium carbonate crystallisation by favouring aragonite, a form that scales less than calcite. This mechanism is described in published laboratory work, notably Coey & Cass (2000) and Kobe et al. (2001), which we cite together with their limits rather than stretching them.
Today, design, assembly and quality control take place in France, in Eure-et-Loir, and the brand is sold directly through limpeo.com in five languages. That short-circuit choice is not cosmetic: it determines who answers when a customer has a question about their installation, and who handles the warranty when a device has to be replaced.
Make limescale treatment accessible without salt, without consumables and without maintenance. In practice that covers three commitments: a device customers install themselves in under 30 minutes, a stated service life of more than 20 years with no parts to replace, and water whose mineral composition is unchanged — the calcium is still there, it simply takes a different crystalline form. We would rather sell a product you forget once it is fitted than equipment you have to feed every year.
The team running the brand day to day, from the product to the customer experience.
President of MAGIIC SAS
Dominique Akel heads MAGIIC SAS, the French company behind the LIMPEO brand. He oversees product strategy and the manufacturing of the electromagnetic anti-limescale devices, designed and assembled in France near Chartres.
Operations & PMO
Mikhael Gruszka leads LIMPEO's operations and the brand's digital rollout. An operations manager and PMO, he structures the online customer experience — from shop to delivery — and coordinates cross-functional teams to ensure execution quality.
Four principles, applied as much to the design of the product as to the way we answer a customer.
Design, assembly and unit-by-unit quality control take place in France, in Eure-et-Loir. Every device is tested before shipping and component traceability stays in-house: we know exactly what we sell.
No salt, no resin, no brine discharged into the drains, no filter to replace. The device draws under 5 watts, a marginal annual cost, and the composition of the water is not altered.
We cite the studies we know, with their authors and their caveats, and we avoid unverifiable efficiency percentages. A customer who understands the mechanism makes a better decision than one impressed by a number.
A one-year commercial warranty, a 10-year repairability commitment, a stated service life of more than 20 years, a 30-day right of withdrawal: our commitments are written into the terms and conditions and can be checked before you buy.
A manufacturer is judged as much on what it does after the sale as on its product. LIMPEO support is provided directly by the MAGIIC SAS team, from France, with no middleman. We reply within 24 working hours, by email, by phone, or in a 30-minute video call when the sizing deserves to be looked at together.
Before you buy, that means free sizing advice based on your pipe diameter and the hardness of your water. After you buy, it means one contact for installation, follow-up through the first months of treatment, and a warranty handled by the manufacturer. Business enquiries — hotels, restaurants, food industry, apartment buildings, industry — are handled with ex-VAT quotes and suitable payment terms.
Free sizing, with no obligation, based on your pipe diameter and your water hardness.
A team reachable in five languages, within 24 working hours, for installation and for follow-up.
A one-year commercial warranty and 10-year repairability, managed directly by MAGIIC SAS, with no reseller in between.
We are not an anonymous reseller. LIMPEO is run by an identified French company (MAGIIC SAS), with locally manufactured products and a technology validated by independent scientific studies. Our customer service answers in French, and our commitments (warranty, lifespan, support) are public and verifiable.